APICS Winter Seminar
Winter Seminar 2020
Amplify your voice with Proof points
presented by Melissa DeLay, TruPerception
Tuesday, February 18, 2020, 7:30am-4:30pm
Eaton - EAS, Atria Corporate Center, Plymouth, MN
It can be difficult to feel heard in your profession—no matter the company, your tenure, or the industry you work in. Decades of poor communication habits have fostered unwelcome atmospheres and tense employee relations in the office. Although we’re getting closer to the cultural tipping point of equality and respect for all in the American workplace, it can still feel difficult to get your ideas heard, be taken seriously, defuse unhappy stakeholders, or address inappropriate comments at your expense.
This seminar will focus on practical communication tips, and how they can help get results while staying true to who you are.
- How to confidently communicate upwards with managers, stakeholders, and key officers.
- Ways to get your voice heard in meetings or group settings in the midst of others trying to take credit for your work or downplay your contributions.
- Exact communication tools to take your career to the next level.
- Communication strategies to help position you and your team as credible in all circumstances.
- Interactive discussion of the role of communication in building positive impressions and getting results.
- Q & A period on real-life challenges.
- Proof Points: Explanation of their purpose and usefulness. How to develop authentic sound bites that demonstrate your results and shorten any decision or sales cycle.
Earn 8 Certification Maintenance Points for attendance at this event.
BIO: Melissa DeLay is the award-winning founder and principal owner of TruPerception. With nearly two decades of strategic and corporate communication experience–including consulting for entities such as Ameriprise Financial and the state of Minnesota, as well as holding senior positions with 3M, Carlson Companies, Maytag, and AmeriPride–she knows how to deliver the right words in the right way to drive change, manage crises, boost engagement, and build a stronger brand.
Her first book, The Truth About Scandal: The Everyday Guide to Navigating Business Crises, details her years of firsthand experience coaching and consulting professionals through some of the toughest communications issues facing modern leaders today.